“…You had my curiosity … but now you have my attention.” – Django Unchained  (2012)

 

Marketing Objectives

Fall Line Entertainment has put together a well seasoned marketing team with an extensive background in marketing studio films in digital (web, SEO, mobile, video) advertising, exhibitor relations, in-theatre marketing, television ads, media planning, promotional events, and public relations.

Marketing Strategy

Marketing efforts begin as production begins to ensure content being created coincides with targeted audiences by way of messaging and visual effects. Marketing teams will coordinate with production teams throughout production, communicating audience messaging as well as help shape the final film for appropriate market sales.

The Fall Line Marketing team will identify entertainment advertising agencies and marketing firms that will be contracted to handle outdoor media, print, and public relations in order to utilize existing networks and bulk ad buys, decreasing cost to project.

We will assure you have a presence in the marketplace 12 months prior to box office by aligning with the primary audience, education partnerships, who will support advanced sales for the film through bulk ticket buys (field trips). If needed, Fall Line has more than 115,000 contacts within their database for educators.

Finally, the Marketing team is prepared to take the final steps before release with traditional marketing. You can expect to see your film advertised in all of the usual customer touch points outside and inside the theaters.