Marketing Objectives

Fall Line Entertainment has put together a well seasoned marketing team who will oversee our  extensive marketing campaign for our client’s content among its targeted markets. Our team has an extensive background in marketing studio and independent films through grass root campaigns, group advance buyouts, in digital advertising (web, SEO, mobile, video), exhibitor relations, in-theater marketing, outdoor media, print, television ads, media campaign planning, promotional events, and public relations. Our partnership helps to coordinate the efforts across a well thought thru market plan for content across up to 14 advertising platforms. 

Marketing Strategy

Marketing efforts begin as production begins to ensure content being created coincides with targeted audiences by way of messaging and visual effects. Marketing teams will coordinate with production teams throughout production, communicating audience messaging as well as help shape the final film for appropriate market sales. 

Timely coverage of our client’s intellectual properties will further be directed through ongoing press relations and feature stories targeting key communities with target audiences. Our company has identified entertainment advertising agencies and marketing firms that will be contracted to handle outdoor media, print, and public relations in order to utilize existing networks and bulk ad buys, decreasing cost to project. This will also bring maximum exposure for our client’s content ensuring placement in the market place well in advance of box office.

Client’s will have presence in the marketplace up to 12 months prior to box office by aligning with the primary audiences and educational partnerships, who focus on and support advanced sales for the film through bulk ticket buys (group sales). Company has more than 115,000 contacts within their database for educators to assist in securing awareness amongst these agencies.  We will also begin cross promotion between the two company’s websites.

The plan will also execute a public awareness campaign alongside the next target audience segment, non-profits agencies. Once agencies are identified, this campaign will begin 6 months prior to box office and will include special events around the country.

Finally, after the market is fully evaluated against the film’s awareness levels within the targeted marketplace, a very focused, traditional media campaign will launch 3 months prior to box office opening to ensure low awareness areas are fully saturated.

Target Audiences for box office and group sales (depending on content)

•       Educators
•       Coaches / Athletes
•       Parents      
•       Pastors
•       General family audiences

Film Promotion

•       Paid advertisements (Television, Radio, Social Media, Outdoor, Newspaper, Publications, Digital Channels, Pay-Per Click, etc…)
•       In-Theater Marketing Print Materials (Posters, Static Clings, Counter Cards, DMB Ads, Banners, etc…) and trailers which are shown on screen before feature films.